Top 5 Ways To Optimize AdSense Ads To Increase Revenue

Want to get better results with AdSense ads and make sure that you give your users what they want while getting what you want? 

The most common question that we hear over and over again: "How can I use AdSense more effectively to increase my earnings?"

For beginners as well as advanced users, the start of a new year would be a good time to start thinking about your AdSense campaign. Are you making the most out of your ads? Now would be a good time to review your ad performance, and make changes accordingly. So here, we'll provide you with a checklist of 5 things you can do to optimize AdSense and make the most out of your ads.

1. Maximize your Adsense Coverage ::

In order to maximize your earnings, place three AdSense ad units and three link units on each of your pages. The more ads you display, the more opportunities you have for your users to engage with them.

Also, because some ads are paid on a cost-per-impression (CPM) basis, you will often be paid just for displaying the ads, regardless whether a user clicks on them.

2. Place your ads above the fold ::

Place your ads above the fold Ads that appear higher on the page perform the best. Place your ads so users can see them without scrolling down the page. The more a user has to scroll before finding your ads, the less likely they are to see them and to click on them.

3. Use the best performing ad units ::

Use the best performing ad units Our advertisers' preferred ad units are the Leaderboard (728x90), the Medium Rectangle (300x250) and the Wide Skyscraper (160x600). By using these popular ad units, you'll be tapping into a larger pool of competing ads. More ad inventory leads to more competition in the ad auction and ultimately results in higher RPMs for our publishers.

4. Show text and image ads ::

Show text and image ads Check your ad units and make sure that you've opted-in to displaying text and image ads. By diversifying your ads, you're able to increase the available inventory for your site. With most text ads paid on a cost-per-click (CPC) basis and most image ads paid on a cost-per-impression (CPM) ad, you can let AdSense determine which ads will maximize your earnings.

5. Complement your with your ads ::

Complement your content with your ads Your AdSense ads should fit seamlessly within your site to improve your users' experience. Blend the color of your ads to match the rest of your site and remove the borders around your ad units to help your ads complement your content and enhance your site.

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